“REDEMPTION” - BETTERHELP - MATTHEW FRIDG

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OVERVIEW

REDEMPTION.

It’s the action of regaining possession of something the was once yours. Those dealing with stress, depression, and anxiety can reclaim their happiness…this is their story.

When you are happy and carefree, you feel like you can do anything. You look at the world with a sense of optimism and hope. But when that feeling is stolen by depression and anxiety, it’s hard to remember a time when life felt anything but hopeless. 

We want to tell a story that reminds the viewer there is hope. That the happiness they once had, the smile that used to grace their face, can be there’s again. What was lost can be found. That’s redemption. 

This broadcast spot will take the compelling experiences of BetterHelp users and amplify their story to the world. We will not go quietly into the night. We will fight for what is ours…happiness. That is the story of redemption.

Download the Director’s Treatment for full creative and budget.

 

WORK

Here are some relevant work samples. We specialize in this style of shooting: “cinematic realism.” It’s a loose yet aesthetically pleasing approach, where every single frame can function as a stunning photograph. It means deeper, more emotional storytelling.

NETFLIX - THEN AND NOW

Co-produced by Matthew Fridg and Vinegar Hill, this nostalgic TV spot for Netflix has all the feels while promoting an upcoming season of Netflix TV show, Fuller House.

S&T STORIES

This 60 second cinematic television spot follows an unlucky couple making the best out of a rainy situation. Directed by Matthew Fridg.

COMMUNITY - FIRST COMMONWEALTH BANK

This television spot directed by Matthew Fridg for a regional bank communicates the community focused approach of the bank.

PROFESSIONAL VISION CARE

Directed by Matthew Fridg, this beautiful film profiles an innovative Optometrist in Columbus, Ohio who wanted to open the “Apple Store” of eye doctors offices.

CFS BANK

Directed by Matthew Fridg, this TV spot focuses on the locally made aspect of this regional bank. The big idea stretches across several different scenarios to convey the community connection.

PURSUE YOUR HAPPINESS

This web ad directed by Matthew Fridg for the EMMY®-nominated Pennsylvania tourism campaign beautifully profiles an ice cream maker in Pittsburgh, PA.

THE STORY OF COLEMAN SPOHN

Lensed by DP John Pope, this ad builds on the award winning series of testimonials written and directed by Matthew Fridg for First Commonwealth Bank.

SHELL RESTORATION

Written and directed by Matthew Fridg, this award-winning web ad follows a father and son as they navigate owning businesses.

 

PAST CLIENTS:

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RECOMMENDATIONS

Matt is a collaborative director who will raise the bar on any production, and is whole-heartedly recommended.
— Mike Hennessey, Director of Programming
Matt takes the needs of others very personally. His drive isn’t just to do a job, his drive is to help make the dreams of others materialize. It’s a real gift.
— Jeffrey Tobin, CEO
Matt’s directing skills have been a very valuable asset, in particular with a spot featuring a rather complicated product we are releasing into market. He was able to translate the intricacies of the product very well and help our sales team member featured in the video to deliver a clear and concise message. I’m very grateful to be a partner with Matt!
— Larissa Murphy, Marketing Director
 

CONTACT

Matthew Fridg
matthewfridg@gmail.com
724.680.5239