“REDEMPTION” - BETTERHELP - MATTHEW FRIDG
It’s the action of regaining possession of something the was once yours. Those dealing with stress, depression, and anxiety can reclaim their happiness…this is their story.
When you are happy and carefree, you feel like you can do anything. You look at the world with a sense of optimism and hope. But when that feeling is stolen by depression and anxiety, it’s hard to remember a time when life was anything other than hopeless.
We want to tell a story that reminds the viewer there is hope. That the happiness they once had, the smile that used to grace their face, it can be there again. What was lost can be found. That’s redemption. It’s getting back what is rightfully yours.
This broadcast spot will take the compelling experiences of a BetterHelp user and amplify their story to the world. We will not go quietly into the night. We will fight for what is ours…happiness. That is the story of redemption.
Download the Director’s Treatment for full creative and budget.
Here are some relevant work samples. We specialize in this style of shooting: “cinematic realism.” It’s a loose yet aesthetically pleasing approach, where every single frame can function as a stunning photograph. It means deeper, more emotional storytelling.
NETFLIX - THEN AND NOW
Co-produced by Matthew Fridg and Vinegar Hill, this nostalgic TV spot for Netflix has all the feels while promoting an upcoming season of Netflix TV show, Fuller House.
This 60 second cinematic television spot follows an unlucky couple making the best out of a rainy situation. Directed by Matthew Fridg.
COMMUNITY - FIRST COMMONWEALTH BANK
This short documentary, written and directed by Matthew Fridg for Facebook, profiles an out of the box thinker making waves in San Diego.
PROFESSIONAL VISION CARE
Directed by Matthew Fridg, this beautiful film profiles an innovative Optometrist in Columbus, Ohio who wanted to open the “Apple Store” of eye doctors offices.
Directed by Matthew Fridg, this TV spot focuses on the locally made aspect of this regional bank. The big idea stretches across several different scenarios to convey the community connection.
PURSUE YOUR HAPPINESS
This web ad directed by Matthew Fridg for the EMMY®-nominated Pennsylvania tourism campaign beautifully profiles an ice cream maker in Pittsburgh, PA.
THE STORY OF COLEMAN SPOHN
Lensed by DP John Pope, this ad builds on the award winning series of testimonials written and directed by Matthew Fridg for First Commonwealth Bank.
Written and directed by Matthew Fridg, this award-winning web ad follows a father and son as they navigate owning businesses.