“WE ARE THE MAKERS” - CHAMELEON COLD-BREW

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OVERVIEW

The Makers are the people who get it done. They said yes to the hard way when everyone else is content with “done for you”. Chameleon Cold-Brew is the drink for makers because it’s made by makers. So, we want to celebrate that spirit — and the spirit of the season — by showcasing these hardworking women and men. These short videos will consist of shots of these makers in their element, working hard as well as beautifully crafted portrait-style shots. Throughout there will be creatively placed Chameleon Cold-Brew bottles and beautiful product shots.

Download the Director’s Treatment for full creative and budget.

 

TEAM

ROB RUSCHER - Director of Photography | Portfolio
Rob is an excellent Director of Photography who has shot projects all over the globe (including several for Tongal). He is skilled at heightening the beauty of any moment. His imagery is stunning and has the ability to achieve his look on a large set with tons of toys or on a run and gun doc shoot.

KIM KISSLING - Food Stylist | Portfolio
As a two-time award winner (Gold and Silver medals in the Food Photography and Styling Categories) from the International Association of Culinary Professionals (“IACP”), Kim Kissling is one of the leading food stylists in the industry. By combining her creative eye, her skills as a trained cook, and her imaginative touch, Kim brings unique style to her creations — transforming food displays into works of art.

MATTHEW FRIDG - Director | Portfolio
Matthew Fridg is an Emmy®-nominated filmmaker who has produced work for Facebook, NFL, Discovery Channel, Fox, GNC, Velocity Network, Freethink Media, Martin Guitar and more. His passion is to tell compelling stories with a cinematic approach. His work has been seen by millions on Facebook and YouTube.

MATT HILDEBRAND - Art Director | Portfolio
Matt Hildebrand has created inspiring, strategic and award-winning graphic design for clients including ADT, Beam Suntory, PNC Bank, Carnegie Mellon University, Choice Hotels, Citibank, John Deere, the ACLU and Unilever. He is a fanatic when it comes to keeping up with new techniques and emerging technologies, and also black coffee and doughnuts.

 

WORK

Here are some relevant work samples from the team. We specialize in this style of shooting: “cinematic realism.” It’s a loose yet aesthetically pleasing approach, where every single frame can function as a stunning photograph. It means deeper, more emotional storytelling.

SHE’S YOUR FUTURE

Directed by Matthew Fridg, this anthemic, docu-style video looks at the potential of a young woman who embraces STEM and becomes a powerful force in business.

BONEFISH GRILL

Kim Kissling’s work helps bring the beauty of food to life in a subtle manner to add to the lifestyle feel of this ad.

RARE MOMENTS - CERTIFIED ANGUS BEEF

This ad for Certified Angus beef gave Kim Kissling a chance to style gorgeous food that would add to the beauty and emotional impact of this spot.

ROB RUSCHER - DP REEL

DP Rob Ruscher has shot projects all over the world with major brands. His latest reel shows off his ability to create stunning imagery under nearly any circumstance.

CFS BANK

Directed by Matthew Fridg, this TV spot focuses on the locally made aspect of this regional bank. The big idea stretches across several different scenarios to convey the community connection.

PURSUE YOUR HAPPINESS

This web ad directed by Matthew Fridg for the EMMY®-nominated Pennsylvania tourism campaign beautifully profiles an ice cream maker in Pittsburgh, PA.

THE STORY OF COLEMAN SPOHN

Lensed by DP John Pope, this ad builds on the award winning series of testimonials written and directed by Matthew Fridg for First Commonwealth Bank.

OWN-IT EXPERT SERIES - CALIFORNIA ALMONDS

Rob Ruscher lensed this piece showcasing the beauty and healthfulness of almonds through the eyes of U.S. Women’s National Team soccer players. This project was done through Tongal.

 

PAST CLIENTS:

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CONTACT

Matthew Fridg
matthewfridg@gmail.com
724.680.5239